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How to get Selectors: The Bridge Between Your Site and LayerZ

Read Time 2 mins | Written by: Daniel Beltran

Illustration showing how to get a CSS selector using browser developer tools for LayerZ integrations.

In web development, every visible element — a button, image, or text block — lives inside a vast, nested structure of code called the DOM (Document Object Model). To “anchor” a LayerZ experience, such as a floating message, an embedded chat, or a smart popup, you first need to tell LayerZ where to appear.

That’s what selectors are for.

A selector is like a GPS coordinate inside your website. It uniquely identifies an element so that LayerZ knows exactly where to attach the layer — for example, over a product image, next to an “Add to Cart” button, or below a pricing banner.


How to Find the Right Selector

The easiest way to locate a selector is by using your browser’s Inspect tool (right-click → Inspect).

Once the code panel opens, hover over the page elements — you’ll see each one highlighted on the site. Right-click the relevant line in the HTML, then select Copy → Copy selector.

You’ll get something like:

 


#slick-slide00 > div > .content

This line tells LayerZ exactly how to find that element inside your site’s structure.

 

 

Using Selectors Inside LayerZ

 

In LayerZ, selectors come into play when you define triggers — the events that activate your layers.

 

For instance:

 
  • Event: Mouse over
  • On: #slick-slide00 > div > .content
  • Action: Show Layer → Chat Layer
 

This simple setup allows LayerZ to detect when a visitor hovers over that specific part of your site and automatically display a relevant experience (like a hint, recommendation, or CTA).

 

 

Why It Matters

 

By mastering selectors, you can make LayerZ experiences context-aware. Instead of generic popups or overlays, you’re creating precisely targeted interactions that respond to real user behavior — whether it’s hovering over a product, scrolling through a collection, or pausing on a key image.

 

This is where the magic of LayerZ begins: turning your static pages into adaptive, intelligent journeys.